Genre Colour Schemes, Audience and Language

Colour Scheme:

The colour schemes that feature on alternative/indie rock magazines are varied and don't follow a strict convention. Black, white and red are popular colours and are normally paired with another complementing colour such as orange. The white is commonly used for the less important text that the editor wants to help drawn the attention of the viewer away from the dull backgrounds while not taking it away from the brighter red colours which are usually used to make the masthead or main titles to help drawn the viewer's eye by contrasting against the rest of the colour scheme.

The colour scheme that I have chosen resembles the conventions of the example magazine covers, it includes more monochromatic colours such as grey and white which will be used to both contrast with contrast with each other and the rest of the colours while not taking the focus away from them. The light and darker greens will be used to add colour to the page by using it throughout the background, I also chose this as the colour isn't commonly used on magazines of the alternative/indie rock genre meaning that consumers would be able to easily distinguish between my products and others. The gold colour may be used for important information or headlines although it may not be complementing with the rest of the colour scheme. Within my cover page I incorporated all the colours which I tested except for gold, this is because when I used the colour, although it didn't contrast the rest of the colour scheme, it would still draw the attention away from the main image and the rest of the cover which I didn't want.


Audience and Language:

The audience for my product is primarily aimed towards is very conventional of the alternative/indie rock magazine market which is typically males between the ages of 15-25 years old, I chose this as from the group of 25 people which I was able to recently survey, I asked questions such as "Do you listen to alternative rock or indie rock?", "What age are you?" and "Are you in full time education?" I found that 17 (70%) of them were males, most of which were still studying either in school or sixth form and that they listened to this genre of music on a regular basis as they found that it was "calming and suitable for any time or mood" which they may be in.

The language which I am using in my product is both formal and informative which directly links to the more mature audience which I am catering for as they would buy the magazine to get quickly up-to-date with the latest news and gig information between their busy work and education schedules. In addition to this I also catered for this audience by including headings for more recent bands such as "The Beach", "Florence and the Machine" and "Imagine Dragons" which are less likely to be known and therefore listened to by older audiences which are above the target age range.